Meet Jason Carlisle
Jason Carlisle is a Scottish-born writer and communications strategist currently based in Dubai. As the Director of Public Relations at Bond & Vale, Jason has spent his career dissecting how language, perception, and influence shape the modern world. His work pushes beyond traditional PR tactics, exploring how digital systems and human psychology collide in the era of AI-driven media.
His latest book, Electric Narratives: The Brutal Truth About PR, Algorithms, and Attention, challenges the foundations of modern communication. It’s both a critique and a field manual for anyone who wants to understand how narratives are built, manipulated, and weaponized in the attention economy.
The Story Behind Electric Narratives
Carlisle’s inspiration for Electric Narratives came directly from his work in public relations. Having led strategy at Bond & Vale, an innovative PR firm in Dubai, he saw how technology was reshaping the way information travels and how people respond to it.
“In today’s world, algorithms decide what we see, believe, and share,” he explains. “PR as we know it is no longer relevant. It needs a radical rewrite.”
With this book, Carlisle offers that rewrite a blueprint for communicators who want to master narrative design in a world where truth competes with noise.
Writing Habits and Process
When asked about his writing habits, Jason smiles and simply says, “Many but none I’m willing to disclose publicly.”
It’s a response that feels perfectly in character for a man who builds stories yet understands the value of mystery. What is clear, however, is that his writing thrives on precision, discipline, and a deep understanding of how words shape human behavior.
Literary Influences
Jason draws creative and intellectual inspiration from authors like Fyodor Dostoevsky and Robert Greene writers known for their psychological depth and insight into power, morality, and manipulation.
“Both authors explore what drives people beneath the surface,” Jason says. “That’s where real influence begins.”
What He’s Working On Now
Carlisle is currently developing Electric Toolkit, a follow-up to Electric Narratives. If the first book is a manifesto, the second will be a practical handbook a guide to applying the principles of narrative warfare in the real world.
Promoting His Work
Jason prefers to use Medium as his main platform for sharing ideas and promoting his writing. His articles there combine sharp commentary with reflective essays on media, strategy, and the psychology of persuasion.
Advice for Aspiring Authors
His advice is direct and brutally honest: “Lower your expectations, but be persistent.” Carlisle believes success in writing comes from endurance rather than optimism. “The market doesn’t owe you attention,” he adds. “You earn it word by word.”
The Best Advice He’s Ever Heard
One phrase continues to guide his thinking: “This too shall pass.” For Carlisle, it’s a reminder that both failure and success are temporary and that consistency matters more than applause.
What He’s Reading
At the moment, Jason is reading Napoleon the Great by Andrew Roberts, a sweeping biography that explores leadership, ambition, and the psychology of power topics that mirror his own professional interests.
What’s Next for Jason Carlisle
In addition to finishing Electric Toolkit, Carlisle is designing a comprehensive PR course for professionals navigating the AI era. The program will merge strategy, storytelling, and digital literacy for those who want to lead in the new communications landscape.
Books He Would Take to a Desert Island
When asked what he’d bring to a desert island, Jason gives a typically wry answer: “The entire encyclopedia to use for kindling.”
It’s a perfect reflection of his dry humor and practical approach to survival both in writing and in life.
Connect with Jason Carlisle
- Website: Jason Carlisle Official Site
- Amazon Author Page: Jason Carlisle on Amazon
- Goodreads: Jason Carlisle on Goodreads
